OUR MISSION
DEAR YOU,
Our brand is founded on the belief that makeup is not intended to conceal insecurities but rather to accentuate your beautiful and authentic features. It was established with the purpose of promoting self-love, self-expression, and absolute self-acceptance. Our mission is to enhance your self-image and remind you that true beauty already resides within you. We strive to create a space where makeup becomes a source of joy, creativity, and self-empowerment. We firmly believe in providing you with make-up options that align with your values. Our brand is founded on the belief that every small step taken in our daily routines can make a significant difference in how we perceive ourselves and embrace our true beauty and authenticity. We are committed to going beyond surface-level beauty and empowering you with self-love and gratitude. We invite you to join us on this transformative journey of self-discovery, self-love, and self-expression. Together, we can learn to value and embrace authenticity while cherishing our intrinsic beauty.
From our hearts to yours,
SAM AND KAY
OUR PRODUCTS
All our products are vegan, cruelty-free, and specifically crafted with you in mind. We firmly believe in providing you with make-up options that align with your values. Our brand is founded on the belief that every small step taken in our daily routines can make a significant difference in how we perceive ourselves and embrace our true beauty and authenticity. We are committed to going beyond surface-level beauty and empowering you with self-love and gratitude. We invite you to join us on this transformative journey of self-discovery, self-love, and self-expression. Together, we can learn to value and embrace authenticity while cherishing our intrinsic beauty.
OUR STORY
We are Kuraycia and Saimishka Naicker, sisters and co-founders of Dear You. We are both accredited medical doctors who have gained a deep appreciation for the essential steps in maintaining mental health. By actively engaging in self-care and self-love, we have realized its profound impact on our mental well-being.
OUR PROMISE
Mental Health Initiative and Women Health and Empowerment.
Our aim is to enhance YOUR natural beauty. We aim to empower every individual who visits our site, to remind them that they are worthy and fulfilled. We encourage self-love and self-compassion. We want YOU to know that you are beautiful in every single way.
As part of our mission, we will be donating R2 from every purchase of our products to a mental health NGO or women empowerment NGO. We would love to hear from you what initiatives you would like to see being supported.